Wednesday, November 26, 2014

Business Class Leases at Island Lincoln

Let Island Lincoln show you how Lincoln sets the standards for high performance luxury with high technology, low payments, and great fuel economy. Our business class leases come with 2 years complimentary maintenance and membership to our exclusive Island Club. Visit for more information

Tuesday, November 4, 2014

Business Class Leases from Island Lincoln

Let Island Lincoln show you how Lincoln sets the standards for high performance luxury with high technology, low payments, and great fuel economy. Our business class leases come with 2 years complimentary maintenance and membership to our exclusive Island Club. Visit for more information

Tuesday, October 21, 2014

Lincoln MKC rated top 3 MotorTrend SUV Finalists

The 2015 Lincoln MKC has been rated among the top 3 SUV finalists by The MKC was competing with BMW X4, BMW X5, Cadillac Escalade, Chevrolet Suburban, Chevrolet Tahoe, Ford Expedition, GMC Yukon, GMC Yukon XL, Nissan Rogue, Lexus NX, Mercedes-Benz GLA, Volvo XC60, Subaru Outback, and Porsche Macan for the title.

Ed Loh, editor in chief of Motor Trend on fox news, said the Lincoln MKC is "a beautiful vehicle inside and out. It's fun to drive and was a very strong finalist."

The Criteria: (from

Design Advancement
The judges are looking for well-executed exterior and interior styling, innovative vehicle packaging, and good selection and use of materials.
Engineering Excellence
Total vehicle concept and execution; clever solutions to packaging, manufacturing, and dynamics; and cost-effective technology that benefits consumers.
Performance of Intended Function
How well the vehicle does the job its planners, designers, and engineers intended it to do.
The judges consider fuel efficiency and carbon footprint size relative to the vehicle's competitive set.
The judges take into account each vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants during an accident.
Each vehicle's price and equipment levels are compared with those of vehicles in the same market segment.

Thursday, October 16, 2014

Press Comments onthe 2015 Lincoln Navigator

During the Lincoln drive event back in September, the 2015 Navigator received some impressive feedback from the press. Here are a few of the comments:
  •  Lou Ann Hammond,  "No question more power than the 2014; so much so one needs to be aware at light to prep for greater stopping distance.  The quietness over 2014 is quite noticeable. The true competitor for Navigator as I see it is not Escalade - the latter is for a more 'show-off crowd.'  The Navigator can take on the Lexus, which has had issues and the Infiniti.  I think it can help Lincoln make in-roads on the West Coast as a result and, for a vehicle which is not completely re-done and can still do that, is significant.  A very good execution." 
  • David Goodspeed, Autoworld:  "Rear independent suspension remains a clear winner in the segment and the 3.5 is quiet and powerful with a push of the accelerator. Having driven the 3.5 in other vehicles, this is clearly tuned for what you are aiming at for the Navigator lux customer."
  • Jeff Yip, Houston Chronicle: "Great program overall and that 'power on demand' phrase is the perfect description for the Navigator.  Quiet in the engine, solitude in the cabin and just enough appointments inside to help you fit the vehicle into your product line."
  • Mark Phelan, Detroit Free Press:  "This isn't about showing a brand new vehicle; this is about making Navigator relevant as the brand continues to evolve.  The 2015 Navigator does that to go toe-to-toe with Escalade by providing best in class MPG, Towing and interior room.  The 3.5L is outstanding and this is the more than just a place holder for the next Navigator; it is statement of relevancy."

Monday, October 6, 2014

Live In Your Moment

Lincoln Motor Company and its dealers have recently launched a program called Live in Your Moment, which combines the successful Drive Smart For Your School and Drive Smart For A Cause programs. Live in your Moment is part of the Driven to Give program and is designed to help raise much needed funding for local community groups and nonprofit organizations. To date, Lincoln dealerships and local communities across the United States have helped raise more than $3 million for educational or charitable organizations.

Island Lincoln is bringing Lincoln’s Driven to Give program to the local Central Florida community in an effort to raise up to $10,000 for Shriner’s Hospitals for Children. For every person who takes the wheel and test-drives an eligible Lincoln vehicle at Island Lincoln on Saturday, October 11th, 2014, both Lincoln and Island Lincoln will donate $20 to Shriner’s Hospital for Children Tampa. For every second test-drive in the 2015 Lincoln MKC, Lincoln will donate an additional $30. The funds will go toward helping children reach their potential and lead more fulfilling lives, regardless of a families’ ability to pay.

The event will be held at The Azan Shrine 1591 West Eau Gallie Blvd Melbourne, FL 32935 from 9:00 am to 6:00 pm on Saturday October 11th, 2014. The event will feature vehicles from the reimagined 2014 and 2015 Lincoln lineup. Dealership staff on site will be able to assist with all Lincoln vehicles and provide additional information about each vehicle available for test-drive.

Tuesday, September 16, 2014

Lincoln Arrives in China!

On September 10th, 2014, the very first shipment of Lincoln vehicles arrived to Shanghai, China! And grand opening events are set for late October. 

“This is a significant milestone for Lincoln globally,” said Robert Parker, President, Lincoln China. “The journey from design, to the assembly line, and now to Shanghai—represents Ford Motor Company at its best. We could not be more excited to show customers the unique environments and experience we’ve created in our Lincoln dealerships. This is the culmination of months of teamwork and collaboration both in North America and here in China. On behalf of the entire team in China, I want to thank and congratulate the team on both sides of the Pacific.”

We're very excited that customers in Shanghai, Bejing, and Hangzhou will soon be able to experience the "Lincoln Way."

Monday, August 25, 2014

Matthew McConaughey and the Lincoln MKC

"Sometimes you've got to go back, to actually move forward."

We are very excited to have such an amazing and talented actor as Matthew McConaughey help us introduce the the Lincoln MKC! We could not have asked for a better storyteller for our brand.

"What’s especially exciting is that the values we’ve been emphasizing for Lincoln – warm, personal, authentic – are what appealed to Matthew and led to this collaboration.  Matthew not only shares our core brand values but has also been an admirer of Lincoln as an iconic American brand for some time now. Matthew will appear in a campaign for the 2015 Lincoln MKC, our first small premium utility, in a series of TV and digital spots starting in early September" said Matt VanDyke, Director of Global Lincoln.

Saturday, August 9, 2014

MKC Makes the Front Cover of Automobile Magazine!

We are pleased to share with you that the all-new 2015 MKC is featured on the cover of Automobile magazine! The vehicle designed with driver comforts in mind is shown as 'Start Potential in Hot Segment'. The Lincoln MKC is the first of its kind and features a number of premium luxuries designed with you in mind. For more information on the 2015 MKC, visit

Friday, July 25, 2014

Summer Invitation- 2015 Lincoln MKC Now Available

What better way to spend the weekend than experiencing Lincoln luxury? Stop by today and test drive the all new 2015 Lincoln MKC! And be sure to check out our Summer Invitation Sale.

1850 E Merritt Island CSWAY Merritt Island, FL

Monday, July 21, 2014

Elegance in Motion: Lincoln MKX

The Lincoln MKX concept is breathtaking. 

"Stunning, sophisticated, and athletic, the Lincoln MKX concept is the newest embodiment of the elegantly updated Lincoln design language. The exterior's sculptural and material updates create an emotive silhouette, while the split wing grille and full-length tail lamp proudly convey the evolved look of the Lincoln Family."

Summer Road Trip: Florida Black Bear Scenic Byway

It's almost back to school season, with or without children, August brings a busy time for all of us. In Florida we are surrounded by beautiful scenes. The Atlantic Ocean, Gulf Coast, Florida Keys, Everglades, country side - we have it all. So, as summer comes to an end, why not plan your weekend getaway around a Floridian Road Trip? Where? 

How about the Florida Black Bear Scenic Byway. Canopied highways 19 and 40 cut right through the Ocala National Forest, offering up not only serene views but park gems all along the way. Stop for a dip in the freshwater swimming hole at Alexander Springs, a hike through the tranquil Juniper Prairie Wilderness or a canoe ride on the pristine St. Johns River.

Friday, July 18, 2014

Summer Invitation Sale

Our Summer Invitation Sale is going on now! Stop by today for 0% financing for 60 months at Island Lincoln. Plus receive a $2,500 factory rebate on the new 2014 Lincoln MKX, or a $1,500 factory rebate on the new 2014 Lincoln MKZ.

1850 E Merritt Island CSWAY Merritt Island, FL

Wednesday, June 11, 2014

Lincoln Pre-Owned Sale Until June 30!

Come in today to test drive a Certified Pre-owned Lincoln. Our sale ends June 30, 2014. Make a Father's Day outing out of it! Find out why we are the right choice on the space coast. 

1850 E Merritt Island CSWAY Merritt Island, FL

Friday, May 9, 2014

Test Drive Luxury in Your Own Home

Immerse yourself. Embrace luxury.

 Test Drive the 2015 MKC

     This May begins the revolution to test driving vehicles.The Lincoln Motor Company has launched “Dream Ride”, featuring the first ever 2015 Lincoln MKC.  Use your mouse to observe your surroundings. Pause, or click on icons to learn more about the features of the 2015 MKC. Use the Active Park Assistant to get out of a tight spot after lunch. Enjoy the ride with superior audio and Active Noise Control. 

     “Dream Ride” is a virtual test drive that allows people to use their computer, tablet, or mobile device to experience the Lincoln MKC. The vehicle will be available Summer 2014. To learn more about the MKC visit us online at or visit us at Island Lincoln in Merritt Island, FL.

Tuesday, May 6, 2014

We're Going to China!

     "Lincoln, an iconic luxury automotive brand for discerning individuals with a heritage linked to presidents, royalty and movie stars, begins a new chapter in its nearly 100-year history today by bringing a completely new approach to luxury automotive ownership in China." -@Ford Online
     “Throughout its history, the Lincoln brand has stood for meticulous craftsmanship, fantastic breakthrough designs and a warm, welcoming personal touch,” said Alan Mulally, president and CEO, Ford Motor Company. 

     “We are excited to bring Lincoln products and the Lincoln customer experience to Chinese luxury customers. It is an important part of our One Ford plan and demonstrates our commitment to China and to the success of Lincoln globally.” 

Read the rest of the article at

Wednesday, April 9, 2014

Topping the Charts of Customer Experience

     Island Lincoln is proud to recognize the Lincoln Brands' achievement by being listed on the J.D. Power’s annual Customer Champions list! What makes this list so prestigious? We know that when you are looking into purchasing a new vehicle, the number of automotive brands to choose from can be over whelming. This list includes nine diverse fields of retail and hospitality. 

     "The J.D. Power 2014 Customer Champions were selected based on customer feedback attesting to their service excellence. These companies were the highest performers among more than 600 evaluated brands across nine industries, based on their performance in five key areas identified as the J.D. Power 5 Ps: People, Presentation, Price, Process and Product."
     "According to Dave Sargent, J.D. Power’s VP of vehicle research, global automotive operations, an automotive brand must be within the top 20 percent of the 32 global brands in order to qualify for the list."

Lincoln ranked top 50 in the automotive field!

J.D. Power Customer Champions Video
     At Island Lincoln, we strive to make your vehicle purchase luxurious. With our Island Club amenities, coastal location, and friendly staff, we know we will top the charts of your vehicle purchasing experiences. Test drive our full line of Lincoln automobiles and see with your own eyes. 

Monday, January 21, 2013

The New Lincoln Motor Company

Island Lincoln Is Proud to be a part of The New Lincoln Motor Company

Earlier last week Ford Motor Company CEO Alan Mulally addressed the media at the Detroit International Auto Show. Where Lincoln once again showcased the All New 2013 Lincoln MKZ.
Lincoln also unveiled the Lincoln MKC Concept Cross Over Vehicle to a very impressed group of the Automotive Press.

 Island Lincoln is very excited about the future of our Legendary Brand and with resources and commitment made clear today that our future is as Bright as the Lincoln Star.

The future begins here at Island Lincoln in Merritt Island, Fl in early February when the first of the 2013 Lincoln MKZ cars will be delivered into our showrooms.

Be on the look our for a Special Viewing to be held here at Island Lincoln, soon!

 Below are some highlights from that Press address from Alan Mulally....

NEW YORK – The Lincoln brand of the Ford Motor Company recently announced its intent to once again be a major competitor in the premium automotive marketplace. The company, introduced as The Lincoln Motor Company, unveiled its all-new MKZ midsize luxury sedan and a strategic plan to reinvent the premium automotive marketplace during a dazzling event at New York City’s iconic Lincoln Center Plaza.

“We are announcing a new beginning for a brand that has been part of our company and the American fabric for more than 90 years,” said Ford Motor Company CEO Alan Mulally. “The new Lincoln brand will be defined by great new luxury vehicles, such as the all new MKZ. The 2013 MKZ embodies quality, unique style with substance and innovative technology. These elements, coupled with a new level of warm, personal and surprising experiences, will enable Lincoln to appeal to today’s new luxury customer.”

The Origins of the New Lincoln Motor Company

Mulally said the seeds of this announcement were planted several years ago when the company divested itself of other luxury brands and made the decision to continue to develop the Ford and Lincoln brands. Since then, a major rejuvenation of Ford occurred and now the time is right for Lincoln to stand on its own and move in the same direction.

The Lincoln Motor Company signifies the future being built on the foundation that originally made Lincoln an inspiration for premium brands and a source of growth and value to its corporate parent. With a focus on attracting a new market of individual-minded luxury consumers, Lincoln will deliver a range of vehicles that combine stunning elegant design with technical innovation.

A New and Powerful Consumer for the New MKZ

“The time is now for Lincoln,” said Jim Farley, executive vice president of Global Marketing, Sales and Service and Lincoln. “The ‘Great Recession’ changed people and their view of luxury. Today, luxury consumers make decisions based on what appeals most to their passions and not what they believe will impress others. We know we need to continually surprise and delight these new clients.”

The all-new MKZ will be the first of four new Lincoln vehicles in the next four years created to appeal to these new luxury consumers who are emerging as a powerful economic force. Called progressive luxury consumers, they are responsible for nearly 25 percent of all luxury vehicle sales in America. They are affluent individuals who no longer purchase to maintain an image for others, but instead seek fresh new alternatives that appeal to them because they found a truly unique choice.

The quality and design of the product is paramount, but so, too, is the opportunity for discovery and the reward of great service and continual surprising experiences throughout the entire ownership cycle. To this end, Farley said the company is introducing two innovative new experiences.

The first is The Lincoln Host and 24/7 Concierge Service, available in the first quarter of 2013. This delightful brand experience and discovery, not available from other competitors, provides the opportunity to speak with, and have assigned, a personal concierge to guide an interested client through the entire shopping process. The personal concierge stays with the client through ownership, creating a customized relationship.

The second experience is Lincoln Date Night, a celebration offered to those on the path to ownership of a new Lincoln. It will provide the opportunity to spend a weekend with a new vehicle and take that special someone for a night on the town courtesy of Lincoln.

Farley also announced that for the first time in the brand’s history, Lincoln will advertise during the broadcast of the upcoming Super Bowl, and will do it in an unprecedented way. Lincoln has asked comedian Jimmy Fallon to lead the first-ever Super Bowl commercial written entirely by social media, with consumers participating through Face book and Twitter.
  Consumers will provide their best 140 character thoughts to a script, and Fallon will then lead the creation of the best contributions that will create the ad to run during the broadcast of the big game. The response and participation in this contest has been overwhelming from our Social Media audience.

Friday, December 14, 2012

Donate to Toys for Tots Today!

It's that time of the year when the spirit of giving and sharing abounds and at Island Lincoln, we're excited to once again team up to participate in the U. S. Marine Corps program, Toys for Tots! Each year the Corps collects toys for our less fortunate boys and girls throughout the United States.

We invite everyone to join us and donate new, unwrapped toys to help make this a great Christmas season for children across the country!

Stop by our dealership located at 1850 East Merritt Island Causeway, Merritt Island, FL 32952 and drop off your gifts between now and Friday, December 21, 2012 or make a monetary donation.

Help spread the word to your friends and family and let’s all help support this very worthy cause and put smiles on little children's faces across the nation with brand new toys this Christmas!

Thank you for your support and Happy Holidays from all of us at Island Lincoln, your neighborhood new Lincoln car dealership!

Tuesday, December 4, 2012

The Evolution of Lincoln’s DNA: DEARBORN - The science behind delivering a strong luxury brand requires a different formula than the traditional mainstream market product. It’s about striking a balance between offering an exclusive and personalized customer experience while keeping the promise of the very best in product quality.

So where is Lincoln in the process? Lincoln is offering four recently introduced vehicles, including the Lincoln MKT, MKS, MKX and MKZ, which is about to arrive in showrooms.

Planning is underway to attract new customers by redefining their experience to strengthen loyalty and build sales. Reflecting on today’s landscape, Jim Farley, group vice president, Global Marketing, Sales and Service recently updated the team on Lincoln’s strategy during the third quarter Americas Business Review meeting. In defining this process as a journey, one vital to success for every luxury brand, Farley discussed the requirements and plans to return Lincoln to its glory days and to win in today’s luxury market.

Riding the Coastal wave

Farley kicked-off his discussion by acknowledging a key priority to grow customer share in coastal markets. Metro areas like New York City, Miami and Los Angeles represent more than half the luxury car market and where the competition already dominates. Although Lincoln sales were competitive in the Great Lakes region, in fact even exceeding Lexus, developing a greater coastal presence is essential for long-term growth of our customer base.

Lincoln competitors’ strong presence and large vehicle fleets on the coast have fostered significant cycle of customer loyalty that consistently drives increased sales. On the contrary, Lincoln’s shortage of vehicles in these markets, the majority of which are more than 10 years old or no longer in production, has limited its ability to reach new customers and drive robust sales.

“The way for Lincoln to grow is to transform our conquest power,” said Farley. “The fact of the matter is for us to grow, we have to take share away from someone else. When you look on the coast, our competitors are gaining automatic loyalty every time a customer comes back to the dealership to return a lease.”

With the introduction of four new Lincoln products there is an opportunity to increase exposure, attract new customers and establish new affinities. A lot of progress has already been made to ensure customized experiences for customers through Lincoln’s consolidated dealer network with prioritized critical markets. The end game is Lincoln is ensuring it’s in the right place in the right way.

Changing with the times…opportunity calls

Looking back, the Great Recession changed the luxury automobile industry, moving customers away from large sedans to small and medium-sized models. With new transformational products, Lincoln is primed to compete again in the small and medium-sized segments that already claim 80 percent of all luxury car sales. Further, Lincoln will have the most aggressive refresh rate of new models, representing nearly twice that of competitors.

Farley noted that, “Lincoln is so fortunate to be rejuvenating its lineup right now. The design of a Lincoln will look individualistic, organic, warm and surprising, not at all like the German definition of beauty. What we are offering is different and offers a unique design, world-class quality and a fun yet comfortable ride. We believe that Lincoln can really innovate in these areas, where other brands are stuck with their legacy.”

Matching product quality to world-class experiences

Luxury customers expect personalized and exceptional dealership experiences – so offering this is imperative for growth. Lincoln is helping dealers meet these needs by introducing programs that include the Lincoln Academy, luxury hospitality trainings and augmenting them with new and exciting consumer experiences.

We are seeing a renewed commitment from dealers to reinvest and enhance services to match Lincoln’s renewed quality, offering brand perks such as complimentary car washes and service loans. “We're asking dealers to take their profit and reinvest it in their facilities, said Farley. “Our vision is not to be a mass retailer like BMW or Lexus, but instead a small, personalized brand, like a tailor or a local spa where they know who you are.”

To revive what people know about Lincoln, dealers are pre-launching new models with customers to build early advocacy. Unique offerings include “Magic Moments” that provide on-the-spot perks and a 24/7 online concierge service that acts as a personal shopper through Lincoln’s website.

“The Lincoln journey is just beginning, said Farley. “The luxury business takes time, consistency, excellence, talent and a vision of where you're going. We have all this and can redefine our DNA to be among leaders by 2014.”