"Sometimes you've got to go back, to actually move forward."
We are very excited to have such an amazing and talented actor as Matthew McConaughey help us introduce the the Lincoln MKC! We could not have asked for a better storyteller for our brand.
"What’s especially exciting is that the values we’ve been emphasizing for Lincoln – warm, personal, authentic – are what appealed to Matthew and led to this collaboration. Matthew not only shares our core brand values but has also been an admirer of Lincoln as an iconic American brand for some time now. Matthew will appear in a campaign for the 2015 Lincoln MKC, our first small premium utility, in a series of TV and digital spots starting in early September" said Matt VanDyke, Director of Global Lincoln.